https://www.gamespot.com/articles/xbox-wants-to-be-more-profitable-than-playstation-and-nintendo-by-2030/>Xbox CEO Asha Sharma has an ambitious goal: not only to make Xbox more lucrative, but to surpass the profit margins of its biggest gaming rivals, Sony and Nintendo.>Speaking to CNBC, Sharma said Microsoft was working to achieve this goal by mid-2030 and had a variety of plans in place, from focusing on more exclusive titles to gaining more ground in the casual games market. https://www.cnbc.com/amp/2026/07/30/microsoft-xbox-asha-sharma-2030-plans.html>“We will build long-term plans for our biggest franchises across film, television, consumer products, sponsorship, live experiences, and form new partnerships globally, including China,” Sharma wrote in an Xbox memo, adding that the company will invest heavily in Minecraft and that revenue growth is expected to speed up in the 2028 and 2029 fiscal years.>“By Financial Year 2030, our ambition is to be halfway to our long-term daily-player goal with sustained double-digit growth in players and engagement and industry-leading margins,” she wrote.>While Sharma aims to increase Xbox’s player and revenue growth in the fiscal year ending June 2027, things don’t look too good for the division right now. According to Circana tracking data, US Xbox Series hardware sales fell 27% year-over-year in September 2026–reaching a new all-time September low>Xbox has also gone through a brutal “reset” phase ever since Sharma took over, with over 1,600 jobs eliminated and several studios cut from the Xbox portfolio. If Microsoft wants to make Xbox more profitable than Sony and Nintendo, it could face an uphill battle, as Xbox recorded a 10% quarterly revenue decline. By comparison, CNBC reported that Sony reached a 9.9% operating margin from game and network services alone in its latest financial year, while Nintendo was close to 16% in its fiscal year.
>>750628375hey I hope it works. I love xbox because it has all the DOA and Ninja Gaiden games
and i want to be a billionaire
Ambitious but I dount they will be able to unfuck their position that wellThat being said, sony is still actively deepthroating their shotgun barrel, so who knows
>>750628375I want to be wealther than Elin Musk by 2030, that does not mean it's going to happen.
For the millionth time, all you had to do was buy EA.Not any other company, not trying to scoop up foreign devs from non-US companies, not Rare or Activision or Epic, not tinkering with nft's, just motherfucking EA.That was all.You had ONE job.Ever single time I saw an MS shill thread, I have spammed that one message over and over, hoping you stealth corporate falseflaggers and rats would figure it out, but after nearly 20 years, you lost your shot to the goddamn Saudis who snatched the easiest score in the entire universe out from under you the second they woke up and realized the gargantuan value proposition.How did you let this happen? What in the hell were you thinking? No, don't go looking at indie devs to go scoop up or foreign companies again, look at me and answer when I'm talking to you, you inbred lgbtqia+ slop pajeet factory. How the hell did you let that slip?
>>750628375I suppose selling a 25-cent gumball for 25,000 dollars is a 9999900% increase in profit, "more profitable" than the competition. Now you just need to find someone stupid enough to buy it to generate more revenue
Why is India obsessed with 2030? How far have they come with the whole 2030 India Superpower? Have they landed on the moon yet at least?
>>750628375Anonymous wants to have sex by 2030
>>750631363>Have they landed on the moon yet at least?Yeah they landed on 3d render while using PS2
>>750631424
>>750628375All they have to do is ban any activist idiocy, ban any LGBT idiocy, any Body Type 1 and 2 idiocy, ban sissification of men, add attractive women and girls into their games, focus on gameplay and story, downsize the teams to smaller and better manageable ones and not put all that money on realism but on superior stylized graphics.SIMPLE. AS.
>>750628375make good games for white gamers with sensible budgets and that might be possible but they will never do that
>>750631750They have an entire DEI department It's fucked
>more profitable than sony despite not having their market appeal>more profitable than nintendo despite not having any exclusive that rival nintendoIt's good to dream big I guess. Especially if the ai shit comes crashing down in the next few years.
>>750631797Fuck.They must remove it.But betting they won't for reasons...
More nonsense press releases and advertisement from Xbox and yet there is still NO GAMESStupid Indian nigger bitch your words mean nothing to me
Phil Spencer made me a million different promises and kept none of then
>>750631832Yeah, (((reasons)))...
>>750631949Well yeah. "REASONS".AKA: We don't want to loose that extra funding from Blackrock even if it is detrimental to our cause and people would hate us for it.
I want to be more profitable than Xbox, PlayStation, and Nintendo by 2026.
>>750628375>a variety of plans in place, from focusing on more exclusive titles to gaining more ground in the casual games market.But they just gutted a bunch of their studios and let several go. Where are all these games going to come from? Nobody makes casual games like Ninja Theory
>>750631279>not Rare or Activision or EpicActually picking up Activision went pretty well for them.
if you approach the creation of entertainment as an exercise in profit-seeking your chance of making a good piece of entertainment falls drastically
>>750628375Unless she has xbox stop wasting hundreds of millions of dollars on garbage and start making good games again it simply won't happen.
>>750628375Ok but they always wanted that, they're a major gam company. How is this newsworthy?
>>750628375>We want to have more money than our competitors Well, no shit. Someone got paid for this article.
>>750628375Bait headline to make people think they want to sell more consoles than Sony and Nintendo. They want the operating income margin to be higher than the 16% Nintendo has. MS has been pushing xbox for Apple style margins for awhile
>>750628375>put indian foid as xbox ceo>"xbox will become superpooper by 2030"is this a joke
>>750628375People in Hell want ice water.
did Microsoft come out with any fucking exclusives in the past 10 years?
>>750631279EA is just as much in shit as Microsoft. The saudis are already swinging the ax into everything that was left. If anything, Microsoft saving ActiBlizz from scandal and bankruptcy probably hurt the Xbox brand more than it did good
>>750633676They think Gears of War E-Day counts because they released it on Steam but not PS5. There is no chance of Microsoft releasing another traditional console, project helix will be 4 different SKUs that are all prebuilt PCs
>>750628375Do people expect them to say the opposite?
>>750628375>release nothing but AI slop >publish on all platforms >profit Easy
Step 1: fire everyoneStep 2: hire nothing but visajeetsStep 3: ???Step 4: redeem 2030
