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Before: you call about a job opening -> show up -> if you're a good fit, you're hired
Now: you apply to 100 jobs -> radio silence everywhere. There's not even a phone number to call

Before: you see a girl in a Facebook group -> message her -> if you're not a weirdo, you start talking
Now: you swipe through 100 profiles on a dating app -> 0 matches. Nowhere to even send a message

Before: you open a little sandwich shop on a busy street -> make good food -> customers come
Now: analyze foot traffic, run targeted ads, make content for your target audience

I feel like we're moving into some kind of post-reality.

At first, you could just exist. That was enough.

Then you had to exist online. No profile -> you don't exist

Then you had to level up your online presence. Grow your Instagram. Buy boosts on dating apps. Figure out how to go viral. No reach -> you don't exist

And soon it'll just be "you don't exist". People tell their AI agent "I need X" -> AI agents search directories of businesses, people, and services with MCP integrations. AI agents talk directly to other AI agents. They don't even see us meatbags anymore.

If you're just a meatbag with no digital footprint -> you're invisible

The cyberpunk we deserve.